Harley-Davidson attracts a loyal brand community,[5] with licensing of the Harley-Davidson logo accounting for almost 5% of the company's net revenue ($41 million in 2004).[6] In 2003, the Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davidson,[7] the same year that the Motor Company celebrated its 100th birthday. The Motor Company supplies many American police forces with their motorcycle fleets.
The classic Harley-Davidson engines are two-cylinder, V-twin engines with the pistons mounted in a 45° "V". The crankshaft has a single pin, and both pistons are connected to this pin through their connecting rods. [47]
This design causes the pistons to fire at uneven intervals, the consequence of an engineering tradeoff to create a large, powerful engine in a small space. This design choice is entirely vestigial from an engineering standpoint, but has been sustained because of the strong connection between the distinctive sound and the Harley-Davidson brand. This design, which is covered under several United States patents, gives the Harley-Davidson V-twin its unique choppy "potato-potato" sound. To simplify the engine and reduce costs, the V-twin ignition was designed to operate with a single set of points and no distributor, which is known as a dual fire ignition system, causing both spark plugs to fire regardless of which cylinder was on its compression stroke, with the other spark plug firing on its cylinder's exhaust stroke, effectively "wasting a spark." The exhaust note is basically a throaty growling sound with some popping.
The 45 degree design of the engine thus creates a plug firing sequencing as such: The first cylinder fires, the second (rear) cylinder fires 315° later, then there is a 405° gap until the first cylinder fires again, giving the engine its unique sound. [48]
Harley-Davidson has used various ignition systems throughout its history - be it the early points/condenser system, (Big Twin up to 1978 and Sportsters 1970 to 1978), magneto ignition system used on 1958 to 1969 Sportsters, early electronic with centrifugal mechanical advance weights, (all models 1978 and a half to 1979), or the late electronic with transistorized ignition control module, more familiarly known as the black box or the brain, (all models 1980 to present).
Starting in 1995, the company introduced Electronic Fuel Injection (EFI) as an option for select models. [49] With the introduction of the 2007 product line, EFI is now standard on all models, including Sportsters. [50]
In 1991, Harley-Davidson began to participate in the Sound Quality Working Group, founded by Orfield Labs, Bruel and Kjaer, TEAC, Yamaha, Sennheiser, SMS and Cortex. This was the nation's first group to share research on psychological acoustics. Later that year, Harley-Davidson participated in a series of sound quality studies at Orfield Labs, based on recordings taken at the Talladega Superspeedway, with the objective to lower the sound level for EU standards while analytically capturing the "Harley Sound."[citation needed] This research resulted in the bikes that were introduced in compliance with EU standards for 1998.
On 1 February 1994, the company filed a sound trademark application for the distinctive sound of a Harley-Davidson motorcycle engine: "The mark consists of the exhaust sound of applicant's motorcycles, produced by V-twin, common crankpin motorcycle engines when the goods are in use". Nine of Harley-Davidson's competitors filed comments opposing the application, arguing that cruiser-style motorcycles of various brands use a single-crankpin V-twin engine which produce a similar sound.[51] These objections were followed by litigation. In August 2001, the Company dropped efforts to federally register its trademark. However, legal counsel for the company claims that the Harley-Davidson still holds trademark rights in the sound even without a registration. [52]
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The final score of Super Bowl XXXIX was 24-21; the scoring of both teams added up to 45, which means the game went Under . So Under bettors won, and Over bettors lost.
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